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Save Apple, win big prizes: Trying to understand Apple’s plan

A great way to perpetually criticize Apple, it turns out, is to perpetually misunderstand the company’s business tactics. That way as the company blithely goes about making more and more money, you can complain that they’re doing it all wrong forever.

Writing for the Forbes contributor network and Monkeytown-Bananaville Board of Tourism, Ewan Spence says — and here the Macalope is legally required to advise you to swallow any liquids in your mouth before reading further as he and Macworld are not legally liable for any screen or keyboard damage incurred by uncontrollable spit-takes — the “iPhone X Plus Mission To Save Apple Will Fail.” (Tip o’ the antlers to Peter, Nick, Chris, Michael and Daniel.)

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