What is digital marketing?
Digital marketing is a general branch of marketing, and it is also called (e-marketing) or (network marketig) and it is the strategy that is used in organizing modern communication technology methods, by converting the virtual market into a tangible reality. An important part of the modern comprehensive marketing strategy, as it is considered an important type of marketing method that seeks to achieve its goals via the Internet. It is also described as the process of applying general principles of marketing science through the use of social media, in particular the use of the Internet.
What are the advantages of digital marketing?
The advantages of digital marketing are the possibility of developing a relationship with customers greatly, as there is continuous interaction, and despite this, some customers resist this, and consider it intrusive and negative for privacy, but the use of voluntary reporting techniques is increasingly acceptable among people, and in particular among those who frequent commercial sites.
The use of digital marketing in order to gain customers to achieve great benefit in order to sell on a site and gain customer loyalty. Ease of obtaining any information related to the product, the possibility of obtaining the required commodity in a short period of time, and exceeding the limits regardless of where the commodity is located, which leads to the entry of the commodity into the world and its popularity in a fast manner. Opening the door for everyone to e-marketing, and not being limited to well-known large companies, but the participation of the average individual or small company in marketing easily. Low cost and ease of implementation in comparison with traditional marketing. The possibility of ordering the commodity directly by sending an order through the website related to the company. As for traditional marketing, it is not possible to order the commodity directly through customers. Ease of displaying all the company’s goods and services through the website, and this is difficult to happen in traditional marketing due to the need for a large place to display them.
What is digital marketing about?
Digital marketing or E-marketing, which means using everything that is online, specifically on the Internet, in the marketing process to achieve the desired results, and the results required here may be:
- Brand promotion.
- Increase in Sales.
- Make direct profits.
- Promote a product or service.
- Get visitors to the website or online store.
Digital marketing also means using the Internet in order to reach the potential or target customer, in order to achieve the highest level of sales and thus achieve the highest level of profits.
It is worth noting here that the concept of online digital marketing or Internet marketing is almost synonymous with the concept of e-marketing because the Internet is the basic element around which e-marketing revolves.
But it is important for you to understand that from a precise and academic standpoint, the concept of digital marketing is a larger and more comprehensive concept than the concept of internet marketing.
E-marketing includes internet marketing, marketing through smartphones via text messages, marketing through smart signage, etc.
What is a digital marketing strategy?
- Create a simple, uncomplicated professional website.
- Create marketing videos.
- Design advertising banners expressing products or services
- Create pages on social networking sites.
- Writing articles about your product or service.
- Create professional paid advertising campaigns online.
- Determine the target group of people.
Creating a website enhances the visibility of your brand to customers who are searching for your products and services, whether electronic or physical services or products.
Your site makes it easier for customers to find what you offer them and what sets you apart from competitors in your industry.
Getting your own website is one of the most important stages towards the path to success that you must take. The site can also deliver your message and millions of interested people see it, so why wait !!
Create Marketing Videos
One of the most effective ways to bring visitors to your site is the videos that are becoming more and more important day by day, as YouTube is one of the most powerful platforms that can bring visitors through it for its wide spread and popularity around the world.
Also, electronic marketing through videos is one of the most important tools used by many large and emerging companies, and this method of electronic marketing is the first method as the products presented on the Internet cannot touch them, but you can identify them through the presented video.
The banner is an image of a specific size, moving or static, and text can be added to it and used as an advertising cover. Marketing through advertising banners is characterized by directing the advertisement to the target group directly, and what is distinctive about using flashes and animations that attract attention and the possibility of achieving results faster because of its high effectiveness in persuasion, Banners are one of the most popular ways to advertise and market your products.
The importance of creating pages on social networking sites:
Social media has become a very important issue in global digital marketing operations. The role these networks play in our time cannot be denied and the importance comes through:
By listening to customers, communicating with them on a daily basis, answering their questions and inquiries, and building trust with visitors by highlighting the benefits of your business.
Gaining new customers:
Through social networks, you may reach new customers who have not heard of your brand before, and then the opportunity comes to interact with them.
Getting new visits to your site is a very important matter, as your followers are directed to the social pages of your own site by publishing your site links and pages on these social pages.
Customer Reviews Analysis:
Where it is possible to analyze customer interactions, follow their comments, needs and negatives that they may suffer from, and improve and develop pages according to the data.
Writing Articles about the Product:
It is also one of the best means of indirect promotion of products and services. Good content brings interested visitors, and articles can be used as a means of attracting and convincing your product or service.
Paid Online Advertising Campaigns:
Creating paid advertising campaigns is a very important part of promoting your product, service or site and through it you can target a specific interested segment. You can direct your ad to them according to their place of residence, their language, age group, job and interests. You can also set your budget, choose the times and days to run the ad, analyze campaign results, and make adjustments to have a successful campaign.
Defining the target group of people:
When talking about this point, we must study the extent to which the service or product attracts more people than others, as we often see expensive ads in inappropriate places.
Age stage: any age groups that will benefit from the product, children, youth, adolescents, and the elderly.
Gender: Does this product serve both sexes? Or only men or women.
Location: Selecting the target city or country through your ad plays an important role, so do they care about your product or service?